1.the statement made is to be a little more carefull towards the environment and to wants brand like nike to concentrate on things other than just making shoes for style  and wants to change completely the procedure of shoe manufacturing.

2.The unswoosher tries to create a new revolution in the shoe making industry.The image of the shoe shown which is made up of several materials but they all are environment friendly and are naturally made.The shoe may not look completely stylish but it tends to succeed in showing the successful companies that it is possible to make shoes from the naturaly occuring environment friendly materials.The way used to depict the need for a change is a confident and a possible one they have gone forward and shown that a shoe can be made which would fulfill the aims of their community.

3.The main feature of the unswoosher is that it has shown what the world and the leading shoe manufacturing industries should look towards.It claims a sense of carelessness among the soceity and it is just the case that only ideas are flying  in the soceity and no effort is being made to try it .

Rhetorical strategy:

1.The ad tends to show the areas where they ahve worked upon by marking down the materials used at various places and even give a sarcastic look to show the way in which nike can be unswooshed .

2.The ad not only gives an idea and hits out at companies like nike but is successful in showing the  way it can be done and ends up in making the most environment friendly shoe.The ad is designed to give a wake up csll to the commercial industries who are solely focused on the profit part of production and dont show any care towards the earth.

3.they work together in proving their point and in visualizing the ability of working with thinking .

4.the attitude of selflessness and the idea of working for mankind rather than just for profit motive.the design is simple and is anti- logo which should make the manufacturers ashamed of their current beliefs.

2. The target audience is the businessmen owning big industries and even the common man living on this earth and utlising its resources.These are considered to be the target audiences as industries are one of the major sources of pollution and utlise a large chunk of the resources. In the race to modernize and develop thre economy of the country we are ending up destroying the nature.There is a lot of toxic waste removed through air and water which is disturbing the balance of the nature.Every person living in this world is using the natural resources and is equually responsible for the current changes occuring in the environment .We all dispose of things in the bin but do not realisde where these wastes end up .

3.The rhetorical appeal used here is LOGOS as in this fast world and in the era of materialism it is only the logical appeal that can stop the selfish business people to stop and think of the issues and the after effects of these activities on the earth.The target audience consists of business owners and as said” there is no place for emotions in businees”
so only the language of truth can stop there progress in making the earth  even worse.The  common man should also work more sensibly in using the resources and even in disposing the used resources.

4.the advertisements appeals used are aggress,attention,aesthetic sensations.The appeals such as the need to aggress intensifies the message deliverd by the ad that is to start the rehabilitation of the earth quickly and there is no way out except to begin doing things differently.There is need to realise what we are losing by being more and more materialistic and there is a need to admire the beauty of the earth and the variousthings bestowed on us by God. There is a need to wake up and start working and stop this problem from spreading.

5.The visual elements used to sway are the darkness of the background of the ad and the depiction of a group of factories contributing the smoke and thus making the atmosphere even darker and reducing thee visibility. the  effects displayed through the image enhance the fact that the human activities are leading towards darkness and it it only we who can save the earth from pollution.

6.yes the ad uses some of the stereotypes such as the link of pollution being depicted by a back drop of factories.Because this background emphasizes on the major contributor of the damage and demands a concerned approach from the people associated in that field.The message depicted by the verbal statement makes the people think over the issue and how they are being one of the contributers of  pollution.

7.This ad will definately influence the people even outside the target audience as it is a global concern and the every global citizen in  some or the other way has contributed towards pollution and it is not only a question about the present but  it raises several questions about the safety and the perfect existence of the human race as well as the various species of plants and animals.The concern is global and every one iis a part of it and evry one needs resources to develop and to sustain life sdo everyone will always be a part of it and there is no escape .The only way is to cut down on it and try to make changes rather than force the nature to change your living pattern.

8. The ad is effective in pursuing tha audience to wake up and begin to work in the correct direction and to control the current activities which are leading towards an imbalanced environment.

Barth, John. The Floating Opera. New York: Anchor Books, 1956 Print.

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Bearman , Joshuah .”The Legend of Master Legend.” Rolling Stone  25 Dec 2008- 8 Jan 2009:70-77. Print.

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Confessions of a Superhero. Dir. Matt Ogens . Perf. Christopher Dennis, Jennifer Wenger, Joseph McQueen, Maxwell Allen , 2007. DVD.

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2. The authors primary purpose is to bring this new achievement closer to the viewing audience and imprint this beatiful feat in the minds of every global citizen for ever.Its puropose is to represent joy and proudness in completeing of the mission.The picture of the astronaut saluting to the flag also shows what it means to the astronaut to do this for his country for the first time and to be a part of this complete mission, it is more of group glory than an individuak glory in being the first person ever to step on the moon.

3.  The image displays the faxct that within the darkness of the magnanimous universe there stands an worn out and tired astronaut paying his regards to the american flag .And the dim light just spreading over the American flag to signify what a huge step man has taken to step out of the earth.the images are taken with perfect amount of lighting and the image intensifies the importance the picture holds.

4. The message is of proudness , of gratitude and a salute to the brave and hardworking astronauts who have made the moment what it really is.the image gives a new dimension to reality and just shows the magnitude of our reach which goes on till the horizon.the image makes us proud and  happy not only as an american citizen but as a global citizen and as the youths who are going to taker over the world.

5. the particular meduim is chosen as it clarifies the image to a  larger extent and every single important part of the image can be looked upon and put to effect.

6. the meduim used provides special features which completely jsutify the importance and the usage of the meduim to depict this incident.The image medium nicely portrays the richness and the scenario in which the image is captured.

7.the author wanted to fulfill the anxiety of the people regarding the mission and the view of the moon and various other activities. the author wanted to highlight the importance of this mission and to bring smile to the faces of the people of the nation and the world to celebrate the success of this mission. he  wanted to show what this achievement meant to the astronauts and the country.the author wanted that this image would open new doors in the minds of all the people.

8.the image is completely reproduced and is successful in depicting the reality to full effect.the meaning is quite simple it just displays a new surrounding with a human for a first time and it emphasizes on the importance of the mission and what it means to his country and himself.

claims-     1. students get bored when assigned novels.

2.choosing their own books helps creating a love for books.

3.reading as a group leads to more meaningful insights.

4.r10eading any book of the choice in this age of technology handicap.

5.not excited about the given book and are just under pressure to read it.

6.kids pick up book that are trendy and popular.

support- 1.claimed by the fans of the reading workshop.

2.mcneill experiences the interaction or the depth of learning when a student chooses the novel.

3.teachers will not be able to keep with the whole class room

4.some schools are assigning books till 12th as it is better to read about classic literature.

5.some schools ae giving combination of choosing and a given book.

warrants-1.” in the age of gameboys and facebook if they read it is good”

2.the students dont just  take interest when forced upon reading a particular book.

3.giving children a say in what to choose can motivate them.

4.new worlds opened and children became aware of new perspectives in life.

qualifiers-the tradition method builds a shared literary culture among students exposes all readers too work of quality and complexity and is the best way to prepare students for standardize tests while the new method makes the students enjoy reading rather than just doing it for the sake of school and makes the students keep up the pace with the current generation.

rebuttals-”in this technology age it is good even if they are reading a book’

“instilling the habit is as important as creating a shared canon.”

overall evaluation- i feel the argument is well documented with both the sides being referred and bac ked by several claims with           proofs and the assembling of the data is perfect with several examples and case study of the topic over the time.the only weakness of the argument is that the topic can be dealt in a more simpler way by just making a law in the education system of the country to improve the reading habits of the children by combining both the methods of reading as even the learning of classical literature is important for the younger generation to carry forward the country.